As a social media professional, I’m all too familiar with the term ‘’Instagram aesthetic.’ It’s one of many buzzwords influencers or brands may use to describe content or engagement, along with terms like, ‘UGC,’ ‘follower ratio,’ or even ‘shareability.’
Having a cohesive Instagram aesthetic essentially means that all of the photos in one user’s Instagram account match a certain color scheme, pattern or theme. It can make a feed look like a curated gallery, as opposed to a user profile.